👀️  ︎  ︎


WEI LI


︎   CV
︎   weililw1997@gmail.com
︎   Linkedin

︎BRANDING DESIGN

1) BEIJA London
    Art Direction/ Web Design
2) Cherry - Tyson Album
    3D / UX Design / Motion Design
3) Paws In Paws
     UI/UX Design / Illustration
4) Other Works Collection
     Book Design; Package Design

︎3D ANIMATION / VIDEO / MOTION
1) ALL O DOLL   
2) BACK TO THE ANONYMOUS
     +Poster Design
3) GHOST WORK   
4) Frāctus  +Book Design

︎3D GRAPHIC DESIGN

1) Metamorphosis   
2) Accomplice
    +Typeface Design/Photography
3) The Death Drive

︎AI Design 


Passionate multimedia designer with expertise in illustration, graphic design and 3D design. With experience in the design field creating for advertising, fashion, and a diverse range of industries. Collaborative team player with a diversified style to fit client needs. Eager to learn, bringing enthusiasm, creativity, and attention to detail to every task.
Explore my portfolio to see examples of my work and get in touch if you're interested. :D



Back to the Anonymous




Along with capital expansion, urbanisation is accelerating. Urban villages, marginal cities and villages are gradually disappearing in China. Over 100 million people are involved in the urban process of constant migration. Rapid urbanisation is bringing high economic growth to cities, and this is reconfiguring and alienating people's lives. Unlike the continuous experience of the countryside, the urbanised experience of human life is highly organised, fragmented and homogenised. Urban spatial planning increasingly fails to facilitate the perception of bodily wholeness and the flattening of embodied spatial experience in the contemporary city.

This project is inspired by the real-life spontaneous architecture of unauthorised buildings, demolished houses and rural self-built houses. Fragile digital collective memories and experimental images are used in a retrospective narrative language to recreate vanished, highly engaged living spaces. In this way, the significance of these vanished scenes is reiterated for people to engage with the lived space in order to find authenticity and experience.



The video introduces the demolition scene by a virtual grass path. It is divided into three chapters

Chapter 1 : Unauthorised balcony garden. This chapter reproduces the need for a natural ecology.
Chapter 2: Amnesia living room. The virtual living room recreates some of the representations of the folk aesthetic and the interior of the house in the living quarters where people used to live in the 80s and 90s. The choice of the living room is inspired by the interaction between people in HUAJIADI, who turned unused sofas in the corridor into a communal living room, and the public space and the neighbourhood.




︎Preview of the video︎



For want of a generic label, we shall call it vernacular, anonymous, spontaneous, indigenous, rural, as the case may be. Unfortunately, our view of the total picture of anonymous. (Rudofsky, 1965)

Chapter 3 : Chorus of the places. This chapter turns the demolished urban villages and rural buildings into a digital memory and constructs a virtual evocation of informal spaces and spontaneous architecture.





︎Poster Design︎








Mark