Beija London is a lingerie brand based in London. Beija bras are sized in line with UK high-street brands. The unique XYZ sizing system gives customers exactly what they need based on the size of their boobs, offering all sizes up to 36H.

The project was a brand upgrade plan for Beija, which aimed to introduce the concept of "Bra-lationship" to promote the beauty of every kind of body, and a marketing campaign was developed to expand the customer community.